Graphic Communication Department | Cal Poly SLO
Year
Winter 2023
Instagram Team
In my role overseeing the Instagram account (@calpolygrc), I collaborate with peers to optimize account strategy and measure metrics, ensuring effective engagement with our target audience.
Crafting compelling weekly content and curating content through a monthly calendar and schedule, I drive increased post interactions by 126%, reach by 61.6%, and engagement by 64.9% within just 3 months.
Leveraging skills in typography, Adobe InDesign, and creative content creation, I've authored two out of three top-performing posts, including those with the highest reach and most likes during Winter Quarter.
Through hands-on learning in GRC 220, Introduction to Applied Social Media, I've gained valuable experience in managing and running social media platforms, further enhancing my ability to drive impactful results in digital marketing
